Advertise where your buyers are looking Most buyers first see your house on the internet. Print advertising, important a decade ago, is of minor importance. You can see that the Marin Independent Journal has perhaps four pages of real estate ads on Sunday, where there used to be a dozen. The glossy, free real estate magazines are gone. Some monthly publications, like Marin Magazine,  have Continue Reading

Smart Pricing results in a higher final sale price Correct pricing provides a quick and stress-free sale. We work with you to set your price based on: Comparable sales in your neighborhood The condition of your house The upgrades that you have made The location in your neighborhood The profiles of your potential buyers The number of competing listings on the market The Continue Reading

You have only one chance to make the best first impression Most buyers see your home for the first time on the Internet. If you make a good first impression through attractive photos, they visit in person. When they enter the house, the first impression starts on the street and continues through the first rooms. To excite buyers, it is important to communicate the “WOW” factor immediately. Continue Reading