Advertise where your buyers are looking
Most buyers first see your house on the internet. Print advertising, important a decade ago, is of minor importance. You can see that the Marin Independent Journal has perhaps four pages of real estate ads on Sunday, where there used to be a dozen. The glossy, free real estate magazines are gone. Some monthly publications, like Marin Magazine, have pages of real estate ads, but these do not sell homes; they sell real estate agents. By the time homes reach the magazine ads, they are a month or more on the market.
To cover all the bases, we advertise our listings in the Marin IJ and SF Chronicle newspapers to reach the minority of buyers who do not rely on the internet.
Internet presence is primary
When your house is posted on the Marin MLS and Livinginmarin.com, it appears immediately on all of the best internet sites, including Great Homes, Trulia, Zillow, and many more. Most buyers look here for homes.
Our internet presence at Livinginmarin.com is unsurpassed. Buyers are drawn to LivinginMarin.com as well as our social media and blog posts. We also provide buyers with personal, individualized home searches and daily reporting. When your house goes on the market, our buyers see it!
We also create a new, high-quality individual website for your listing. This adds to a strong internet presence.
The first showing of your home is in the internet. If it is presented well, buyers will come to see it in person.
Personal networking sells many homes
Personal interactions with other real estate agents often bring them and their buyers to your house. With phone calls, networking meetings, and the Top Agent and Marin Platinum email networks, we introduce your home to buyers’ agents.
With almost 30 years of established relationships in the real estate community, we know who to talk with, and they trust our recommendations. Many sales are conducted through these personal, direct communications.
Your home must make the best possible impression on the market
Since the first visit to your home is a virtual visit on the internet, the photos have to look great. Producing great photos involves many steps and an understanding of the factors that influence buyers. We discuss these factors in a separate blog post.
Good photography is important. We always hire a professional photographer to represent your home accurately. This involves professional lighting, high-quality cameras that represent the spaces without obvious distortion, and experience in selecting the best times of day, the best compositions, and more. Poor photos from a mobile phone work against you.
Once buyers decide to visit your home, it should be easy to see, perfectly clean, uncluttered, and absent of normal family activities. Buyers want to see themselves in your house. What you like the best in your furnishings and life style, including your favorite pets, may inhibit buyers. 
Printed materials are useful for visiting buyers
We produce flyers and brochures for each listing. These often include floor plans, property maps, lists of improvements, and discussions of special features. These provide value by reminding buyers of the house that they have visited. It helps them carry their excitement to the next hours and following days.
A marketing plan is important
When you hire Madeline Schaider Real Estate, we develop a thorough marketing plan that will work for your home. We do not waste your time or ours on flashy media presentations. Instead we fashion a personal plan that works to bring you buyers and the best sale price.
